How to Monetize the Customer Value Proposition

The ultimate metric for most companies is the acquisition of customers. If that mega goal is achieved and sustained at an acceptable level, the business is poised to grow. As customer acquisition expands, the challenge shifts to retention, another daunting metric....

A Business Leader’s Resolution

Here we are. January, 2017. As business leaders, this is the time of optimism and hope. Little has gone wrong yet. We can believe that this year will be a great one, delivering exceptional results. Except for one minor detail: Harvard Business Review tell us that most...